A full circle moment awaits BRCĒ. In March the MTEC AMMP program participant, BRCE, will appear in an episode of Shark Tank, the entrepreneurial ABC show that highlights many emerging companies across the country.
Madhav Aggarwa, a co-founder of BRCĒ, grew up watching the show’s newest episode each week, taking away more than 30 minutes of entertaining television. Aggarwal took away lessons on valuing companies, how to use leverage within negotiations and how to tell your company’s story.
Now BRCĒ co-founders Tanvi Gadamsetti and Aggarwa will feature their athletic shoelace company the pair engineered to take sports to another level on Shark Tank.
BRCĒ participated in the MTEC SmartZone’s 2025 AMMP cohort, which has helped the company develop a solid foundation for its business so Tanvi and Madhav can take advantage of opportunities such as appearing on Shark Tank to get in front of investors.
The pair will join other companies vying for large investments during the March 4 episode.
Learn more about BRCĒ here. You can learn more about the MTEC SmartZone Advanced Materials and Manufacturers Program accelerator here.
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