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Despite billions of dollars being spent by automakers to add advanced technology in their new vehicles, a new J-D Power and Associates study shows much of that technology going unused.
The study surveyed 4,200 new vehicle owners and lessees.
It found that just one of five owners has never used half of the 33 technology features in their new vehicles,
Those include safety devices to seamless connectivity of smartphones and iPods to semi-autonomous driving with sensors and controllers in driver-assist technologies that steer, brake and accelerate to avoid a collision if the driver fails to act.
Other services going unused include mobile routers, automatic parking systems, head-up displays and built-in apps.
The owners say, in many cases, they failed to find the features useful, and opted instead to use their smartphone or tablet since it was more familiar to them and more accurate.
The study found millennials are the most resistant, with one in five accepting 23 new high tech features in their vehicle, most related to entertainment and connectivity systems.
