Study Says Pure Michigan Campaign Not Worth The Money

The Pure Michigan ad campaign has been touted as wildly successful in promoting Michigan Tourism. Now a study from the Mackinac Center for Public Policy claims – maybe not.

That’s study researcher Michael LaFaive.

Michelle Grinnell with Travel Michigan denies those claims.

$261 million has been spent on tourism promotion over the past decade. The research alleges that for every dollar taxpayers spend, they lose 98 cents and create only 2 cents of value for their state’s hotel industry.