A new report ranks the Pure Michigan campaign as one of the world’s most popular.
Michigan ranked 13th on the Rise Report list of 1000 top travel destinations.
The list is organized based on number of Twitter followers to tourist board sites. Michelle Grinnell of Travel Michigan wasn’t surprised by the ranking.
She says Twitter has proved a great way to interact with the public and keep them up to date with travel information.
Pure Michigan has over 185,000 Twitter followers.
The top campaign, Visit London, has more than 346,000.