Pure Michigan Brings In Revenue

A new report on Michigan’s 2013 tourism industry from the Toronto-based tourism research firm Longwoods International says the state’s Pure Michigan campaign drove more than 4 million trips last year, producing $1.2 billion in economic impact. State officials said $13 million was spent on out-of-state advertising for the Pure Michigan advertising campaign. Visitor spending influenced by the campaign generated $86.5 million in tax revenue. In 2013, Pure Michigan attracted 2.4 million visitors from the Great Lakes region and 1.6 million visitors from more distant markets nationwide. That is up from the 3.8 million out-of-state trips the campaign brought in 2012 – 2.3 million from the Great Lakes region and 1.5 million from distant markets.