Program Seeks To Inspire Kids To Stay In Involved In School

A new statewide program focuses on inspiring kids in grades four through eight.

The Michigan Department of Education says the Student Inspiration Project recognizes the need for more engagement in classrooms. It’s designed to help motivate students to fully engage in their education before they enter ninth grade.

The Project’s first initiative, Almost Worst Ideas, was designed by global advertising agency Leo Burnett from its offices in metro Detroit.

The campaign uses humor and exaggeration to deliver the message that although there are some far-fetched ideas that go wrong, none are worse than giving up on school.

The campaign includes in- and out-of-school components, including a website where students can share ideas that they would like to see implemented in their own schools.