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In a digital world where the marketplace has become global, many small businesses have turned to the use of social media to help reach their customers.
“Having conversations with people and looking at social media, you know, wow. We all need to market ourselves and we want to do that as cheaply as possible. Most of us don’t have a lot to spend on a marketing budget and this is a tool that we can all take advantage of and do so regularly,” said Main Street Calumet Executive Director Leah Polzien.
That’s the initial focus of a new program offered by Main Street Calumet. Polzien said, “Caffeinated Conversations program is a business education series. We want to support our local business and help them grow and we know that we all need continued education.”
The events will be held at Keweenaw Coffee Works in Calumet with the first of the series beginning on March 16th. “We’re going to have an event once a month, the third Saturday of the month—March, April, and May—and we intend to go beyond that, of course, but that’s our start and we’re starting with social media,” said Polzien. “We’re taking those first three installments of the series and breaking things down into social media etiquette, guidelines for your employees, and then social media photography.”
Polzien says that just a few corrections to amateur photos can usually make a huge difference when marketing a product and that will be the subject of April’s session. “In April, our seminar is going to be photography and we’ve brought in a photographer who is going to teach you how to use your phone to take great pictures for social media. So we will ask them to come with their phone and something that they would like to take pictures of. When you leave at the end of the day, you’re going to know how to take a picture for social media and promote yourself and promote your business,” she said.
It’s anticipated that future sessions will touch on other pertinent business issues as well. Polzien said, “Right now, we’re starting with three sessions on social media, but beyond that we would like to move into other areas that are important for business.”
Pre-registration can be completed at http://www.mainstreetcalumet.com/.
