Keweenaw Report Your Source for Local News and Sports
Tourism is one of the leading revenue sources for the Keweenaw peninsula and with so much for a tourist to do and see, it’s the task of the Keweenaw Convention and Visitors Bureau to ensure that tourists enjoy their visit enough to come back again and again.
The Visitors bureau is once again on the cutting edge with another product that does just that.
“You know when a tourist walks into your establishment and they come up and ask ‘Where’s the nearest waterfall?’ and your front desk goes ‘Well, I don’t know,’ that leaves a really bad impression of our area and for our front of the house people to be able to say ‘Hey, go up and check out the falls in Eagle River’ and give them some direction. It makes for a much better experience. They’re more apt to come back and we’re starting to roll this out to our local businesses,” said KCVB president Dianne St. Amour.
Copper Country Certified is an online course that businesses are encouraged to enroll their employees in and it’s free of charge and can be completed on your own time rather than accommodating a class room schedule.
The goal is to get people who work in the service industry all on the same page, so that the tourist is left with a good impression of the Keweenaw and naturally would want to come back and explore even more on their next visit.
The Visitor’s Bureau has used the cyber world in other ways to promote and assist tourists who come to the Keweenaw, including downloadable trail maps and mobile friendly documents and a mobile app highlighting area attractions.
More information can be found at https://www.keweenaw.info/ and at CopperCountryCertified.com.
