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The Keweenaw is a star!
Sunday’s episode of Gordon Ramsay: Uncharted did well in the ratings against tough competition from the Olympic Games. In fact, overall viewership was better than the July 18th episode (Iceland) and July 4th (The Great Smoky Mountains), before the flame was lit in Tokyo.
Preliminary estimates show 439,000 people tuned in, significantly more than the population of the entire Upper Peninsula. Industry watchers pay more attention to what younger viewers are into, and Sunday’s episode scored well there too. In “the demo,” the airing scored a 0.13 share, good enough to be the 30th best in all of cable television. Nielsen defines a share as, “The percent of Households or Persons using television who are tuned to a specific program, station, or network in a specific area at a specific time.”
In the age of streaming and on-demand recording, the show could see a significant bump. Nielsen measures the number of viewers for an event or episode up to seven days after it initially aired.
