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The following press release was issued by River Valley Bank:
Wausau, WI – May 29, 2019 – River Valley Insurance is changing its name after extensive market research and analysis of changing trends in the insurance industry. IB Insurance will serve as the agency’s new name going forward. Company officials reported that the name change will be effective immediately.
Although IB Insurance serves businesses, families and individuals throughout the United States, the agency’s primary customer base is located in Wisconsin and Michigan’s Upper Peninsula. The insurance agency is a wholly owned subsidiary of River Valley Bank, which is also undergoing a name change to IncredibleBank℠.
Bryan Troyer, President of IB Insurance said, “Our name change to IB Insurance is a direct result of the increasingly competitive world of insurance and financial services where there are dozens of companies using the River Valley name. We need greater differentiation and a fresh look as we escalate our level of customer service and expand our product offerings. What you will see is an innovative and bold insurance agency with the same ownership and leadership, the same trustworthy team with years of experience that will continue to deliver exceptional customer service, but now with a new name.”
IB Insurance will continue to offer a full range of personal, commercial, employee benefits and life insurance solutions to a wide range of customers and industries. Troyer added, “With our new name, we will be better positioned to expand our sales and service footprint to include other regions of the country. At the same time, we will continue to differentiate ourselves by providing outstanding service and solutions to our customers.”
About River Valley Bank, IncredibleBank℠ and IB Insurance
River Valley Bank is a financial institution headquartered in Wausau, Wisconsin with 15 branches in Wisconsin and Michigan’s Upper Peninsula. River Valley’s continued emphasis on I.C.E. (Incredible Customer Experience™) has helped the bank grow to over $1.3 billion in assets. With a solid foundation in personal and business banking, River Valley also offers consumer lending, mortgage and insurance.
IncredibleBank℠ was founded in 2009 by River Valley Bank and operates as a national online banking entity for River Valley. IB Insurance serves a combination of River Valley and IncredibleBank℠ customers, but also serves its own client base of businesses, families and individuals. Member FDIC. Equal Housing Lender.
River Valley Insurance Agency, Inc. is a wholly owned subsidiary of River Valley Bank. Products offered by River Valley Insurance are not a deposit, not FDIC insured and not guaranteed by River Valley Bank.
