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MADISON, Wis. (July 25, 2017) — Thousands of people have responded to the emergency call for blood and platelet donations issued by the American Red Cross in early July, but there continues to be a critical summer blood shortage. Eligible donors of all types are urgently needed.
After issuing the emergency call, the Red Cross has experienced a 30 percent increase in blood donation appointments through mid-July. About half of the appointments were scheduled by donors using the free Blood Donor App or at redcrossblood.org. Despite this improvement, blood products are still being distributed to hospitals as fast as donations are coming in, so more donations are needed to meet patient needs and replenish the blood supply.
“The blood supply is like a cell phone battery, it constantly needs recharging,” said Laura McGuire, external communications manager of the Badger-Hawkeye Blood Services Region. “We sincerely appreciate those who have responded to the call to help save lives and encourage those who haven’t to consider rolling up a sleeve and give the gift of life. It only takes about an hour but can mean a lifetime for patients.”
Nearly 61,000 fewer blood donations than needed were given through the Red Cross in May and June, prompting the emergency call for donations in early July. The shortfall was the equivalent of the Red Cross not receiving any blood donations for more than four days.
